The automotive industry is one field that keeps evolving, car manufacturers keep trying their best to fit in the latest and upcoming technologies with the aim of satisfying the increased need for digitally enhanced driving experiences among users. 

From conventional cars with basic functionalities, follows cars fuelled with cutting edge technology, this input of innovative technology has created room for progressed services like car health trackers, automation in new finance plans and more, to provide the ultimate driving experience. 

When it comes to digital transformation trends in the automotive industry, it’s all about the customer experience and expectations. If we look to the future of automotive industry trends in 2019 and 2020, we expect to see electrifying and exciting possibilities. To boost vehicle sales figures, the automotive industry requires coming up with innovative technologies and business strategies.


As the use of non-renewable energy rises, it will only be a matter of time before its reservoir will completely decline. Considering this negative trend, the need for automobile companies to find suitable alternatives has led to the advent of electric vehicles. These cars are getting increasingly popular and offer advanced auto air conditioning services, along with other features which has led to an increase in the demand. 

Analysts are expecting New Zealand to reach 100 per cent of new vehicles by 2030, as part of a plan to ensure that 90 percent of the entire fleet, if not 100 percent, is electric by 2050. Their sales have been able to go above 10 million units which is a remarkable achievement. 

Brands such as VW, AUDI, and Aston martin have started considering how to take advantage of electric car technologies by producing more electric cars. Moreover, electric cars are significantly cheaper to own over time due to better efficiency, reasonable prices for electricity, and less maintenance. Electric vehicles have fewer moving parts and fewer fluids to change than traditional cars, so long-term savings can be substantial. These features will gradually make them the best used cars in the coming future.


With the recent advancement in additive manufacturing, 3D printing technology is now a driving factor in the automobile industry, thereby transforming the design of automotive parts to another level. Complex geometries that are time consuming and difficult are now tackled in an easier way. 

This latest development paves the way for innovative ways of conceiving and producing motor vehicles which will in turn, reduce the cost and development time of prototyping and manufacturing of functional parts. It creates the potential for faster and cost effective vehicle production. Also, car manufacturing companies are leveraging it for automotive custom t-shirt printing. Right now, 3D printing is typically used for low-volume production, largely due to limitations in cost and speed, but that could change as the technology advances. 

Technology researcher SmarTech predicts that 3D printing in the automotive industry will be worth $1.1 billion by 2020. From highly-detailed 3D printed prototypes to fully-functioning 3D-printed vehicles, the creation is unlimited. 


The forklift industry has also witnessed its fair share in the latest technology development. The technology behind the various parts of forklifts include advanced features in mobility, power source and automation, allowing for more versatility from an already versatile truck. An example can be shown in the braking system, this new forklift technology allows for a smarter, faster, and improved braking system.

One of the technologies behind this can be seen in the hydraulic valves in the brakes. These valves, which are part of hydrostatic drives in the forklift, enhance the machine’s stop performance than traditional brakes. In addition, less wear and tear is impacted on the brakes, leading to longer life and fewer forklift repairs.

Another example can be seen in electric truck technology- such as the development of lithium-ion batteries. As the need for more environmental friendly machine rises, these batteries were developed as a better alternative to other fuel power trucks like the LPG forklift, leading to greater energy efficiency and higher levels of operational performance.


Purchasing a car involves a series of never ending procedures, from exploring countless number of models, long paperwork, to test driving and approvals. 

Thankfully, digital shopping has made it possible for car buyers to skip all these time-consuming steps and make less trips to car yards

This innovative trend is made possible through the use of augmented reality (AR), one can experience how the car drives, sounds, and feels at any time and place, even in the comfort of their homes. In turn, the car dealers can employ fewer salesman and stock less inventory. Also, the online automotive spare parts solutions makes it possible for customers to book in advance and have their orders delivered at their door steps without having to go wandering from shop to shop. 

The Car Buyer Journey report noted that the number of visits to dealerships for both new and used cars has continued to decrease throughout the past couple of years, and now over one-third of consumers only visit a single dealership before buying their cars.


Predictive maintenance utilises advanced self-diagnostic features designed to help determine the condition of the various operating parts of a vehicle. 

This technique deploys the principles of statistical process control to predict when maintenance should be performed and whenever a problem arises with the vehicle, an alert is sent. Some predictive techniques are carried out while the vehicle is in service, thereby leading to less disruption of normal systems operations. 

This is a major stepping stone considering how impossible it was to determine the condition of a vehicle before a break down. Adopting a system such as this will lead to less car repairs and maintenance cost savings.


With the latest technological trends in the automobile industry, the mechanical sector is transforming its focus to platform-based services, improved products for electrification, and introducing automation at almost every level. 

Seeing how these technological advancements have made a great impact in the automotive industry, it can be said that it is going to rise further and continue to bring more transformation in the customer experience.

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